Privacy Policy

1. Introduction and Scope

Facade Line LLC (“Company,” “we,” “us,” or “our”) operates the website located at https://facadeline.com/ and provides exterior design visualization services to clients in the United States and internationally, including residents of the European Union and European Economic Area. This Privacy Policy explains how we collect, use, store, disclose, and protect personal information obtained through our website, contact forms, order processes, and all related communications.

This Policy applies to all visitors, prospective clients, current clients, and any individuals who interact with our website or services regardless of geographic location. By accessing our website or submitting any information through our contact or order forms, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

For users located in the European Union or European Economic Area, this Policy also serves as our disclosure under the General Data Protection Regulation (“GDPR”) (EU) 2016/679. For California residents, applicable disclosures under the California Consumer Privacy Act (“CCPA”) and California Privacy Rights Act (“CPRA”) are incorporated where relevant.

2. Definitions

For the purposes of this Privacy Policy, the following terms shall have the meanings ascribed to them below:

• “Personal Data” or “Personal Information” means any information that identifies, relates to, describes, or is capable of being associated with, directly or indirectly, a particular individual. This includes but is not limited to names, email addresses, phone numbers, postal addresses, IP addresses, and payment information.

• “Processing” means any operation or set of operations performed on Personal Data, whether or not by automated means, including collection, recording, organization, structuring, storage, adaptation, retrieval, consultation, use, disclosure, dissemination, alignment, combination, restriction, erasure, or destruction.

• “Controller” means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data. Facade Line LLC acts as the Controller for all Personal Data collected through its website and services.

• “Processor” means a natural or legal person, public authority, agency, or other body which processes Personal Data on behalf of the Controller. Our third-party service providers, including payment processors and email service providers, act as Processors.

• “Data Subject” means any identified or identifiable natural person whose Personal Data is processed. This includes website visitors, prospective clients, and current clients.

• “Consent” means any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which they, by a statement or clear affirmative action, signify agreement to the processing of personal data relating to them.

• “Sensitive Personal Data” refers to special categories of personal data as defined under GDPR Article 9, including data revealing racial or ethnic origin, political opinions, religious beliefs, genetic data, biometric data, health data, or data concerning sexual orientation. We do not intentionally collect Sensitive Personal Data.

• “Services” means the exterior design visualization, paint color consultation, full transformation design, and design-from-blueprint services offered by Facade Line LLC through its website.

3. Data Controller Information

Facade Line LLC is the Data Controller responsible for Personal Data collected and processed in connection with the website at https://facadeline.com/ and all associated services. Our contact details for data protection matters are as follows:

Facade Line LLC
75 E 3rd St, Sheridan, WY 82801, United States
Email: info@facadeline.com
Website: https://facadeline.com/

All data protection inquiries, requests to exercise data subject rights, and complaints should be directed to the email address above. We are committed to responding to all legitimate requests within the timeframes prescribed by applicable law.

4. Information We Collect

4.1 Information You Provide Directly

We collect personal information that you voluntarily provide to us when you interact with our website or services. This includes information submitted through our contact forms, order placement processes, and any direct communications. The categories of information we may collect include:

• Full name (first and last name)
• Email address and confirmation email address
• Phone number
• Country of residence
• Full postal address, including street address, city, state, and ZIP or postal code
• Service preferences and interests, including the type of design package selected (Paint Only, Overall Design, or Blueprint)
• Budget preferences as indicated through form selections
• Project descriptions, goals, and specific requirements as provided in open-text fields
• Referral source information (how you heard about us)
• Home photographs and inspiration images submitted after the initial contact phase
• Any additional information you voluntarily include in communications with us.

4.2 Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain technical and usage information. This data is collected through cookies, web beacons, pixels, and similar tracking technologies. Automatically collected information may include:

• Internet Protocol (IP) address
• Browser type, version, and language settings
• Operating system and device type
• Referring and exit URLs
• Pages visited, time spent on pages, and navigation patterns
• Date and time of access
• Click data and interaction events
• Geographic location derived from IP address (country and region level)
• Device identifiers and advertising identifiers where applicable

4.3 Information from Third Parties

We may receive limited personal information from third-party platforms and services, including:

• Payment processors such as Stripe, who may provide transaction identifiers, payment method type (card brand, last four digits), and billing country to facilitate service delivery and fraud prevention
• Social media platforms (Facebook, Twitter/X, Instagram) if you interact with our social media profiles or click social media links on our website
• Analytics providers, including Google Analytics, which may provide aggregated and anonymized insights about website traffic and user behavior.

4.4 Information We Do Not Collect

We do not collect full payment card numbers, CVV codes, or bank account details directly through our website. All payment card data is collected and processed exclusively by Stripe, Inc., our PCI DSS-compliant payment processor. We do not intentionally collect Sensitive Personal Data as defined under GDPR Article 9. If you inadvertently include such information in your communications with us, we will handle it with appropriate care and will not use it for any purpose other than responding to your inquiry.

5. Legal Bases for Processing (GDPR)

For individuals located in the European Union or European Economic Area, we rely on the following legal bases under GDPR Article 6 for our processing activities:

• Contractual Necessity (Article 6(1)(b)): Processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract. This applies to processing your contact and order information to deliver our design services.

• Legitimate Interests (Article 6(1)(f)): Processing is necessary for the purposes of the legitimate interests pursued by us, provided that such interests are not overridden by your fundamental rights and freedoms. We rely on this basis for fraud prevention, website security, analytics, and direct marketing to existing clients.

• Consent (Article 6(1)(a)): Where you have provided freely given, specific, informed, and unambiguous consent to processing for a specific purpose. We rely on this basis for non-essential cookies and certain marketing communications where consent is required.

• Legal Obligation (Article 6(1)(c)): Processing is necessary for compliance with a legal obligation to which we are subject, including tax record-keeping, fraud reporting obligations, and responses to lawful governmental requests.

You have the right to withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing carried out prior to withdrawal.

6. How We Use Your Information

We use the Personal Data we collect for the following purposes:

6.1 Service Delivery and Contract Performance

• Processing and fulfilling design service orders
• Sending introduction emails and follow-up communications to initiate the design process
• Scheduling and conducting consultation calls or video meetings
• Creating, refining, and delivering exterior design visualizations, paint palette suggestions, and design packages
• Communicating project status, timelines, and deliverable details
• Processing payments and issuing receipts or invoices

6.2 Client Relationship Management

• Responding to inquiries submitted through our contact form
• Providing customer support and addressing service-related questions or concerns
• Managing the ongoing client relationship from initial inquiry through project completion
• Retaining project records to support potential revisions or future orders

6.3 Business Operations and Compliance

• Maintaining accurate business and financial records as required by applicable law
• Detecting, investigating, and preventing fraudulent transactions and unauthorized access
• Complying with applicable legal obligations, including tax filing, dispute resolution, and regulatory reporting
• Enforcing our Terms and Conditions, Refund Policy, and other applicable agreements

6.4 Website Improvement and Analytics

• Analyzing website traffic patterns and user behavior to improve website functionality and user experience
• Identifying and resolving technical errors or performance issues
• Conducting internal research and analysis to improve our service offerings

6.5 Marketing Communications

• Sending promotional emails, newsletters, or updates about new services or offers, where you have consented or where permitted by applicable law as an existing client
• Retargeting website visitors through third-party advertising platforms where consent has been obtained
We do not sell, rent, or trade your Personal Data to third parties for their own marketing purposes under any circumstances.

7. Disclosure of Your Information

7.1 Service Providers and Processors

We share Personal Data with third-party service providers who assist us in operating our website and delivering our services. These providers act as data processors under our instruction and are contractually bound to process Personal Data only as directed and to maintain appropriate security measures. Categories of service providers include:

• Payment Processing: Stripe, Inc. processes all credit and debit card transactions. Stripe is PCI DSS Level 1 certified. Data shared includes billing name, email, postal address, and transaction details. Stripe’s Privacy Policy is available at https://stripe.com/privacy.
• Website Platform: WordPress and WooCommerce or other applicable plugins host and operate our website infrastructure. Server and database providers may have access to data stored on the platform.
• Email Services: Email service providers used to send transactional and project-related communications may process client email addresses and names.
• Analytics: Google Analytics processes anonymized and aggregated website usage data. Google may transfer and store this data internationally. Google’s Privacy Policy is available at https://policies.google.com/privacy.
• Form Processing: WPForms or similar form tools process contact and order form submissions and may temporarily store submitted data.

7.2 Legal and Regulatory Disclosures

We may disclose your Personal Data if required to do so by applicable law or in response to valid legal process, including subpoenas, court orders, governmental requests, or regulatory investigations. We will make reasonable efforts to notify you of such disclosures unless prohibited by law or court order.

7.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or substantially all of our assets, Personal Data held by us may be transferred to the acquiring entity or successor. We will notify affected individuals via prominent notice on our website or by email prior to such transfer and will require the receiving party to honor the commitments made in this Privacy Policy.

7.4 Protection of Rights

We may disclose Personal Data when we reasonably believe disclosure is necessary to protect the rights, property, or safety of Facade Line LLC, our clients, or others; to investigate potential violations of our Terms and Conditions; or to detect, prevent, or address fraud, security, or technical issues.

7.5 No Sale of Personal Data

We do not sell, rent, lease, or otherwise transfer Personal Data to third parties for monetary or other valuable consideration. This prohibition applies to all categories of Personal Data we collect.

8. International Data Transfers

Facade Line LLC is based in the United States. If you access our website or submit information from outside the United States, including from the European Union or European Economic Area, your Personal Data will be transferred to and processed in the United States. The United States has not received an adequacy decision from the European Commission, and U.S. data protection laws may differ from those in your jurisdiction.

For transfers of Personal Data from the EEA, UK, or Switzerland to the United States, we rely on appropriate safeguards as required by GDPR Chapter V, including Standard Contractual Clauses (SCCs) as approved by the European Commission, where applicable in our agreements with data processors. By using our website and services, you acknowledge that your information may be transferred to and processed in the United States.

Where we engage sub-processors located outside the EEA, we ensure that equivalent protections are in place through contractual mechanisms, binding corporate rules, or other recognized transfer mechanisms.

9. Data Retention

We retain Personal Data only for as long as necessary to fulfill the purposes for which it was collected, to comply with applicable legal obligations, resolve disputes, and enforce our agreements. Our general data retention practices are as follows:

• Client contact and project information: Retained for a minimum of five (5) years following the completion of a project or the last date of active communication, to support potential future orders, warranty-related inquiries, and legal record-keeping obligations.
• Financial and payment records: Retained for a minimum of seven (7) years to comply with U.S. federal and state tax and accounting requirements.
• Marketing communications and consent records: Retained until you withdraw consent or opt out, plus an additional period as required to demonstrate compliance.
• Website analytics and log data: Retained for up to twenty-six (26) months in accordance with Google Analytics default retention settings, or as otherwise configured.
• Cookie consent records: Retained for a period sufficient to demonstrate consent was obtained, typically twelve (12) to twenty-four (24) months.

Upon expiration of the applicable retention period, Personal Data is securely deleted or anonymized so that it can no longer be associated with an individual. If you request deletion of your data prior to the expiration of a mandatory retention period, we will restrict processing of that data to the extent required by law while retaining only the minimum information necessary to satisfy legal obligations.

10. Your Rights and Choices

10.1 Rights Under GDPR (EU/EEA Residents)

If you are located in the European Union or European Economic Area, you have the following rights with respect to your Personal Data under the GDPR:

• Right of Access (Article 15): You have the right to obtain confirmation of whether we process your Personal Data and, if so, to receive a copy of that data along with information about the purposes, categories, recipients, and retention periods.
• Right to Rectification (Article 16): You have the right to request correction of inaccurate or incomplete Personal Data concerning you without undue delay.
• Right to Erasure / Right to be Forgotten (Article 17): You have the right to request deletion of your Personal Data where it is no longer necessary for the purposes for which it was collected, where you withdraw consent, where you object to processing, or where processing is unlawful. This right is subject to legal retention obligations.
• Right to Restriction of Processing (Article 18): You have the right to request that we restrict the processing of your Personal Data in certain circumstances, such as where you contest the accuracy of the data or where processing is unlawful.
• Right to Data Portability (Article 20): Where processing is based on consent or contract and carried out by automated means, you have the right to receive your Personal Data in a structured, commonly used, machine-readable format and to transmit that data to another controller.
• Right to Object (Article 21): You have the right to object at any time to processing based on legitimate interests or for direct marketing purposes. Where you object to direct marketing, we will cease processing immediately.
• Right Not to be Subject to Automated Decision-Making (Article 22): We do not make decisions that produce legal effects or similarly significant effects based solely on automated processing.
• Right to Lodge a Complaint: You have the right to lodge a complaint with your local supervisory authority. A list of EU data protection authorities is available at https://edpb.europa.eu/about-edpb/about-edpb/members_en.

10.2 Rights Under CCPA/CPRA (California Residents)

California residents have the following rights under the California Consumer Privacy Act and California Privacy Rights Act:

• Right to Know: The right to know what Personal Information we collect, use, disclose, and sell (we do not sell Personal Information).
• Right to Delete: The right to request deletion of Personal Information we have collected, subject to applicable exceptions.
• Right to Correct: The right to request correction of inaccurate Personal Information.
• Right to Opt-Out: The right to opt out of the sale or sharing of Personal Information. We do not sell or share Personal Information as defined under CCPA/CPRA.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

10.3 How to Exercise Your Rights

To exercise any of the rights described above, please submit a written request to: info@facadeline.com. Please include in your request: your full name, email address, and a clear description of the right you wish to exercise. We will verify your identity before processing your request. We will respond within thirty (30) days for most requests, or within the timeframes prescribed by applicable law where different periods apply. We reserve the right to extend response times where permitted by applicable law and will notify you if an extension is required.

10.4 Marketing Opt-Out

If you receive marketing communications from us, you may opt out at any time by clicking the unsubscribe link included in each email or by contacting us at info@facadeline.com with a request to be removed from our marketing list. Please note that even if you opt out of marketing communications, we may still send you transactional communications related to active service orders or contractual obligations.

11. Cookies and Tracking Technologies

11.1 Types of Cookies We Use

Our website uses cookies and similar tracking technologies. Cookies are small text files placed on your device that allow us to recognize your browser and store certain information. We use the following categories of cookies:

• Strictly Necessary Cookies: Essential for the website to function properly. These include session cookies, security tokens, shopping cart functionality, and user authentication cookies. These cannot be disabled as they are required for basic website operation.
• Functional Cookies: Enable enhanced functionality and personalization, such as remembering your preferences and settings. Disabling these may affect website functionality.
• Performance and Analytics Cookies: Collect information about how visitors use our website, including pages visited, time on site, and error messages. We use Google Analytics for this purpose. These cookies do not identify individual users and data is aggregated.
• Marketing and Targeting Cookies: Used to deliver relevant advertisements and track the effectiveness of marketing campaigns. These may be set by third-party advertising platforms including Meta (Facebook/Instagram) and others. These are only activated with your consent where required.

11.2 Cookie Consent

For visitors from the European Union, European Economic Area, and other jurisdictions where consent is required for non-essential cookies, we present a cookie consent mechanism upon first visit. You may accept all cookies, reject non-essential cookies, or manage your preferences through the cookie settings interface. You may also adjust cookie preferences at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

11.3 Third-Party Cookies

Third-party services integrated into our website, including Google Analytics, Stripe, and social media platforms, may set their own cookies. We do not control these cookies, and their use is governed by the respective third-party privacy policies. Links to relevant third-party privacy policies are provided in Section 7 of this Policy.

11.4 Do Not Track

Some browsers include a Do Not Track (DNT) feature that signals websites to not track your browsing activity. Our website does not currently respond to DNT signals. We will review this position periodically as industry standards develop.

12. Data Security

Facade Line LLC implements commercially reasonable technical and organizational security measures designed to protect your Personal Data against unauthorized access, accidental loss, alteration, disclosure, or destruction. Our security measures include:

• Transport Layer Security (TLS/SSL) encryption for all data transmitted between your browser and our website
• Secure HTTPS protocol across all website pages
• Payment processing exclusively through Stripe, a PCI DSS Level 1 certified service provider, ensuring that cardholder data is handled to the highest industry security standards
• Access controls limiting access to Personal Data to authorized personnel with a legitimate business need
• Regular review of data handling practices and security controls
• Use of reputable third-party service providers with established security certifications and practices

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee absolute security. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, we will notify affected individuals and relevant supervisory authorities in accordance with applicable law.

13. Children’s Privacy

Our website and services are not directed to individuals under the age of eighteen (18) years, and we do not knowingly collect Personal Data from children under 18. If you are a parent or guardian and believe that your child has provided us with Personal Data without your consent, please contact us immediately at info@facadeline.com. Upon receiving such a request, we will take prompt steps to verify the information and, if confirmed, delete the data from our records.

In jurisdictions where the applicable age of digital consent differs from 18 years, we will comply with the higher threshold where applicable. We do not knowingly use or disclose Personal Data from minors for commercial purposes.

14. Third-Party Websites and Links

Our website may contain links to third-party websites, including social media platforms such as Facebook, Twitter/X, and Instagram. These links are provided for convenience and informational purposes only. Facade Line LLC has no control over the content, privacy practices, or security of third-party websites. We are not responsible for the privacy policies or practices of any third party, and this Privacy Policy does not apply to third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit before providing Personal Data. The presence of a link on our website does not constitute an endorsement of the linked website or its privacy practices.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, services, applicable law, or for other operational or legal reasons. When we make material changes to this Policy, we will update the “Effective Date” at the top of this document and post the revised Policy on our website at https://facadeline.com/.

For material changes that significantly affect your rights or the way we process your Personal Data, we will provide additional notice, which may include a prominent notice on our website or, where we have your email address, notification by email. Your continued use of our website and services following the posting of changes constitutes your acceptance of the revised Privacy Policy. If you do not agree to the revised Policy, you should discontinue use of our website and services and may exercise your applicable data rights as described in Section 10.

16. Governing Law and Jurisdiction

This Privacy Policy is governed by the laws of the State of Wyoming, United States, without regard to its conflict of law provisions. For users located in the European Union, this Policy is also interpreted in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679. For California residents, applicable provisions of the CCPA and CPRA also apply.

Nothing in this section limits your rights as a data subject under applicable data protection law in your jurisdiction, including your right to lodge a complaint with your local data protection supervisory authority.

17. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact us at:

Facade Line LLC
75 E 3rd St, Sheridan, WY 82801, United States
Email: info@facadeline.com
Website: https://facadeline.com/

We are committed to addressing privacy concerns promptly and transparently. All written requests submitted to the email address above will be acknowledged within five (5) business days and responded to within the applicable legal timeframe.