Cookie Policy

1. Introduction

This Cookie Policy explains how Facade Line LLC (“Company,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website located at https://facadeline.com/ (the “Website”). This Policy is intended to provide you with clear and comprehensive information about the cookies we use, the purposes for which we use them, the third parties that may set cookies through our Website, and the choices available to you regarding cookie preferences.

This Cookie Policy should be read alongside our Privacy Policy, which provides additional detail on how we collect and process personal information, and our Terms and Conditions. By using our Website, you acknowledge that you have read and understood this Cookie Policy.

For visitors from the European Union, European Economic Area, and United Kingdom, this Cookie Policy forms part of our GDPR and UK GDPR compliance framework. We obtain your consent for non-essential cookies prior to their activation, in accordance with Article 4(11) and Article 7 of the GDPR and Recital 32 thereof, as well as the requirements of the ePrivacy Directive (Directive 2002/58/EC) as implemented in applicable national law.

2. What Are Cookies and Similar Technologies

2.1 Cookies

Cookies are small text files that are placed on your device (computer, smartphone, tablet, or other internet-connected device) by websites you visit. Cookies are widely used by website operators to make websites function efficiently, to improve user experience, and to provide reporting information to website owners.

Cookies set by the website operator directly are called “first-party cookies.” Cookies set by parties other than the website operator are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the Website, such as analytics, advertising, and social media integration.

2.2 Other Tracking Technologies

In addition to cookies, we and our third-party partners may use other tracking technologies on our Website, including:

• Web Beacons (also called pixel tags or clear GIFs): Small transparent image files embedded in web pages or emails that allow us to track whether a page has been viewed or an email has been opened, and to measure the effectiveness of our communications.
• Local Storage Objects (LSOs): Data stored in your browser’s local storage that persists beyond a single browser session and is not transmitted to servers in the same way as cookies but can serve similar tracking purposes.
• Session Storage: Similar to local storage but limited to a single browser session and cleared when the browser tab is closed.
• JavaScript Tags: Small pieces of code that collect information about your browser, device, and interactions with the Website.
• Device Fingerprinting: A technique that collects information about your device configuration to create a unique identifier. We do not actively use device fingerprinting but certain third-party scripts may employ this technique.

For the purposes of this Cookie Policy, all references to “cookies” encompass all of the above tracking technologies unless otherwise specified.

2.3 Cookie Duration

Cookies can be categorized by how long they remain on your device:

• Session Cookies: Temporary cookies that are deleted automatically when you close your browser. They are used to maintain your session while you navigate the Website and are essential for basic website functionality.
• Persistent Cookies: Cookies that remain on your device for a set period of time specified in the cookie, or until you manually delete them. Persistent cookies are used to remember your preferences across visits and to support analytics and marketing functions.

3. Categories of Cookies We Use

We use cookies in the following categories, as described below. The legal basis for each category is indicated where applicable under GDPR.

3.1 Strictly Necessary Cookies

Legal basis: These cookies do not require consent as they are essential for the operation of the Website. They are set in response to your actions and cannot be disabled without affecting Website functionality.

Strictly necessary cookies are required to enable core Website functions and cannot be switched off. They include:

• Session management cookies that maintain your browsing session as you navigate between pages
• Security cookies that support fraud prevention, authentication, and protection against cross-site request forgery (CSRF) attacks
• Shopping cart and order process cookies that preserve your selections and progress through the ordering process
• Load balancing cookies that distribute website traffic across servers to maintain performance
• Cookie consent preference cookies that record your cookie choices so we do not prompt you repeatedly
• WordPress core functional cookies (including wp-settings and related cookies) that support basic CMS functionality

Examples of strictly necessary cookies that may be present on our Website include: wordpress_logged_in (WordPress user session), wp-settings (WordPress user preferences), PHPSESSID (PHP session identifier), and woocommerce_session or equivalent order management cookies.

3.2 Functional Cookies

Legal basis: Legitimate interests (for basic functionality enhancements) or consent (for optional personalization features). Where consent is required, these cookies are only activated after you provide consent through our cookie preference mechanism.

Functional cookies enable enhanced website functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly. Functional cookies include:

• Language and region preference cookies that remember your location or language settings
• Form auto-fill assistance cookies that remember previously entered information to simplify repeated form completion
• Media player preference cookies that remember volume settings or playback preferences
• Social media integration cookies that enable sharing functionality with social platforms including Facebook, Twitter/X, and Instagram
• Live chat or customer support cookies, where such tools are deployed on the Website

3.3 Performance and Analytics Cookies

Legal basis: Consent. These cookies are only activated after you provide consent through our cookie preference mechanism. For EU/EEA/UK visitors, we obtain explicit consent prior to activation.

Performance and analytics cookies collect information about how visitors use our Website. The information gathered is aggregated and does not directly identify individual visitors. We use this data to understand and improve the performance and usability of our Website. Analytics cookies may include:

• Google Analytics cookies (_ga, _gid, _gat, _ga_[container-id]): Set by Google LLC to collect information about website traffic, session duration, pages visited, bounce rate, and referral sources. Google Analytics data is processed by Google in accordance with Google’s privacy policy at https://policies.google.com/privacy. We have configured Google Analytics to anonymize IP addresses where required by applicable law.
• Google Tag Manager cookies: Used to manage and deploy analytics and other tracking tags through a centralized tag management system.
• WordPress analytics plugins, where installed, that collect aggregated usage statistics.

The data collected through analytics cookies is retained by Google for up to twenty-six (26) months by default, subject to our Google Analytics configuration. We use this data solely for internal website improvement purposes and do not share it with third parties for their own marketing purposes.

3.4 Marketing and Targeting Cookies

Legal basis: Consent. These cookies are only activated after you provide explicit consent. They are never activated by default for EU/EEA/UK visitors.

Marketing cookies are used to track visitors across websites and to display advertisements that are relevant to the individual visitor. These cookies are set by our advertising partners and enable those partners to build a profile of your interests and display relevant ads on other sites. Marketing cookies may include:

• Meta Pixel (formerly Facebook Pixel): A tracking pixel placed by Meta Platforms, Inc. that collects data about visitor behavior on our Website for the purpose of delivering targeted advertising on Facebook and Instagram. Meta’s data processing is governed by Meta’s Data Policy at https://www.facebook.com/privacy/policy. Meta may combine this data with other information it holds about you.
• Google Ads conversion tracking cookies: Cookies set by Google LLC that allow us to track conversions (such as form submissions or Order placements) resulting from Google Ads campaigns, enabling us to measure advertising effectiveness.
• Retargeting cookies: Cookies that enable us to show our advertisements to visitors who have previously visited our Website when they browse other websites within advertising networks.

If you decline marketing cookies, you will not receive targeted advertising from us through these platforms, though you may still see generic advertisements from us or from other advertisers.

4. Third-Party Cookie Providers

The following third-party providers may set cookies on our Website. Each provider is subject to its own privacy and cookie policies, which we encourage you to review:

• Google LLC: Analytics (Google Analytics, Google Tag Manager) and advertising (Google Ads). Privacy Policy: https://policies.google.com/privacy. Cookie Policy: https://policies.google.com/technologies/cookies.
• Meta Platforms, Inc. (Facebook/Instagram): Marketing and social sharing. Privacy Policy: https://www.facebook.com/privacy/policy.
• Twitter, Inc. / X Corp: Social sharing button functionality. Privacy Policy: https://twitter.com/en/privacy.
• Stripe, Inc.: Payment processing. Stripe may set cookies or use local storage to support fraud detection, session security, and payment processing. Stripe’s Cookie Policy: https://stripe.com/cookie-settings. Stripe’s Privacy Policy: https://stripe.com/privacy.
• org / Automattic, Inc.: Core CMS functionality and any installed plugins that set cookies for operational purposes.
• WPForms or equivalent form plugin provider: Form functionality and spam prevention (including reCAPTCHA integration where applicable).

We periodically review our third-party integrations and will update this Cookie Policy when new third-party cookie providers are added or existing integrations are removed.

5. Cookie Consent and Your Choices

5.1 Cookie Consent Mechanism

When you first visit our Website from the European Union, European Economic Area, United Kingdom, or any other jurisdiction where cookie consent is required by applicable law, you will be presented with a cookie consent banner or notice. This notice will:

• Inform you that we use cookies and similar technologies
• Provide a brief description of the categories of cookies used
• Allow you to accept all cookies, reject non-essential cookies, or customize your preferences by category
• Provide a link to this Cookie Policy for full details

Strictly necessary cookies are activated immediately upon your visit as they are required for basic Website operation and do not require consent. All other categories of cookies are activated only after you provide affirmative consent. Your consent preferences are recorded and stored in a first-party cookie so that we do not present the consent banner on subsequent visits.

5.2 Withdrawing or Changing Consent

You may withdraw or modify your cookie consent at any time. To do so, you may access the cookie preference settings through the cookie settings link available on our Website, or you may manage your preferences through your browser settings as described in Section 5.3. Withdrawal of consent does not affect the lawfulness of any processing carried out prior to withdrawal.

Please note that withdrawing consent for certain cookies may affect the functionality and user experience of our Website. For example, withdrawing consent for analytics cookies will prevent us from collecting data about your use of the Website, but will not prevent you from accessing any Website content or services.

5.3 Browser-Level Cookie Controls

Most web browsers allow you to control cookies through browser settings. You can configure your browser to refuse all cookies, accept only first-party cookies, or notify you when a cookie is being set. The following links provide instructions for managing cookies in commonly used browsers:

• Google Chrome: https://support.google.com/chrome/answer/95647
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
• Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
• Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
• Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please be aware that restricting cookies through browser settings may affect the functionality of many websites, not just our own. Additionally, browser-level controls may not prevent all forms of tracking, including tracking through local storage or device fingerprinting.

5.4 Opt-Out Tools for Specific Third Parties

In addition to browser controls and our on-site consent mechanism, you may use the following opt-out tools provided by specific third-party services:

• Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout to prevent Google Analytics from collecting data about your visits.
• Google Ads Personalization: Manage your Google ad personalization settings at https://adssettings.google.com.
• Meta Ad Preferences: Manage your Facebook and Instagram ad preferences at https://www.facebook.com/adpreferences/.
• Network Advertising Initiative (NAI) Opt-Out: Use the NAI opt-out tool at https://optout.networkadvertising.org/ to opt out of interest-based advertising from NAI member companies.
• Digital Advertising Alliance (DAA) Opt-Out: Use the DAA opt-out tool at https://optout.aboutads.info/ to manage interest-based advertising preferences across participating companies.
• Your Online Choices (EU): EU residents may also use the European Interactive Digital Advertising Alliance opt-out tool at https://www.youronlinechoices.com/.

5.5 Do Not Track

Some browsers transmit a “Do Not Track” (DNT) signal to websites. Our Website does not currently alter its data collection and use practices in response to DNT signals, as there is no universally accepted standard for how websites should respond to such signals. We will revisit this position as industry standards and legal requirements develop.

6. Impact of Disabling Cookies

If you choose to disable or restrict certain categories of cookies, the following impacts may result:

• Disabling strictly necessary cookies: This is not recommended and may not be achievable through our consent mechanism as these cookies are required for Website operation. Blocking them through browser settings may cause the Website to malfunction, prevent you from completing the Order process, or disrupt your ability to navigate between pages.
• Disabling functional cookies: Personalization features may not work correctly, form auto-fill assistance will be unavailable, and social sharing functionality may be impaired.
• Disabling analytics cookies: We will be unable to collect data about your visit for Website improvement purposes. This does not affect your ability to use any Website content or services.
• Disabling marketing cookies: You will not receive targeted advertisements based on your Website visit. You may still see generic advertisements from us or other advertisers through channels that do not rely on our cookies.

7. Personal Data Collected Through Cookies

Some cookies collect or are associated with personal data as defined under applicable data protection law, including the GDPR. The personal data that may be collected through cookies on our Website includes:

• IP address (collected by Google Analytics, typically anonymized to the last octet for EU visitors)
• Browser type, version, and language settings
• Operating system and device type
• Referring and exit URLs
• Pages visited, time on page, and navigation path
• Date and time of Website access
• Geolocation data derived from IP address (country and region level only)
• Advertising identifiers associated with your device or browser profile (where marketing cookies are active)
• Interaction events such as clicks, form submissions, and button activations (where event tracking is configured)

All personal data collected through cookies is processed in accordance with our Privacy Policy, which describes the legal bases for processing, data retention practices, your rights as a data subject, and our data security measures. For further information on how we handle personal data, please review our Privacy Policy at https://facadeline.com/.

8. International Data Transfers Through Cookies

Some of the third-party cookie providers listed in Section 4, including Google LLC and Meta Platforms, Inc., are based in the United States and may transfer cookie data internationally. Where personal data collected through cookies is transferred from the European Economic Area to countries outside the EEA that have not received an adequacy decision from the European Commission, such transfers are made subject to appropriate safeguards, including Standard Contractual Clauses as approved by the European Commission.

For detailed information on the international data transfer practices of specific third-party providers, please refer to the privacy policies linked in Section 4.

9. Cookie Retention Periods

Cookie retention periods vary by cookie type and provider. The following general retention periods apply to cookies used on our Website:

• Session cookies: Deleted automatically when you close your browser tab or browser window.
• Cookie consent preference cookie: Retained for up to twelve (12) months from the date consent was recorded, after which you will be prompted to confirm your preferences again.
• Google Analytics _ga cookie: Retained for up to twenty-four (24) months from the date of last activity, subject to our Google Analytics configuration.
• Google Analytics _gid cookie: Retained for twenty-four (24) hours.
• Google Analytics _gat cookie: Retained for one (1) minute and used to throttle request rates.
• Meta Pixel cookies: Retention periods vary and are governed by Meta’s cookie policy. Generally, Meta advertising cookies persist for up to ninety (90) days.
• Stripe payment security cookies: Session-based or retained for a short period sufficient to complete the payment transaction and support fraud detection.
• WordPress functional cookies (wp-settings): Retained for up to one (1) year.

Persistent cookies will be deleted by your browser at the end of their specified retention period unless you delete them earlier through your browser settings. We periodically review the retention periods of cookies set by our Website and will update this Policy when changes occur.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies and tracking technologies we use, changes in applicable law or regulatory guidance, or changes to our third-party service provider integrations. When we make material changes to this Policy, we will update the Effective Date at the top of this document and post the revised Policy at https://facadeline.com/.

Where required by applicable law, we will re-obtain your consent for cookies following a material update to this Policy. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

11. Contact Information

If you have any questions about our use of cookies or this Cookie Policy, or if you wish to exercise any rights in connection with personal data collected through cookies, please contact us at:

Facade Line LLC
75 E 3rd St, Sheridan, WY 82801, United States
Email: info@facadeline.com
Website: https://facadeline.com/

We will acknowledge all written inquiries within five (5) business days and will respond within the timeframe required by applicable law.